Key to Success: Low Barrier to Entry
January 3rd, 2011 § Leave a Comment
Lowering the barrier to entry to attract broadest reach and appeal is fundamental to successful products. Users need to instantaneously understand what they are being asked to do and what they can expect to get as a benefit. This is at the heart of successful mobile products: the ability to provide more benefit with only the needed functionality. Focusing on the one or two things that you want to enable is paramount.
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