Key to Success: Defensible Business Model

Think about the answers to the following questions:
- What is your unique intellectual property and how do you protect it? Do you have a patent?
- Can your service be easily reproduced by a competitor?
- What defensible advantages do you really have? Algorithms? Data? Customer experience? Security?
- What is your underlying asset? What happens if it becomes commoditized?

‘Good artists borrow. Great artists steal.’ (T.S. Elliot, Picasso)

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